Downtown New York has always been a flourishing work district, but in recent years it has developed into a thriving community of restaurants, diverse businesses, and living spaces. This is no longer your father’s Wall Street. The Downtown Alliance’s purpose is to provide for and develop this ever-changing community. We were brought in to refresh their communications and visual brand. Our message was simple: Work, Live, Play, Downtown.
We reimagined the language to mirror the feeling of the city… loud, exciting, and dynamic.