Apollo Theater 2017/18 Season Campaign

Looking to expanding their audience, the new season includes an amazing mix of performances, including music, theater, opera, comedy and dance. We developed a look to this season equally unique from Apollo’s standard brand, creating a series of textures and typography generated entirely by paint and marker. Using familiar colors and boldness, the campaign feels Apollo, but stands out as a campaign and season unlike any other.

Working closely with the Apollo team, we developed a look that could easily be applied to each performance.

The campaign included a variety of digital advertising, social media, merchandise, and subway posters.