Apollo Holiday Campaign

Each December Apollo Theater puts on a month of events to celebrate the season including music, theater, fundraisers, and a visit by Santa. They asked us to develop an identity system that could easily be incorporated into the visuals of each of these events with the goal of making Apollo recognized as a premiere destination for the holidays.

The Apollo Theater understands the value of their iconic logo. Broken into individual letters we where able to create a series of fun snowflakes that was unmistakably Apollo.