Apollo Theater Spring Gala

There is never a shortage of musical legends in attendance at the historic Apollo Theater’s annual Spring Gala. The event has honored Stevie Wonder, Lionel Richie, and Chaka Khan, to name just a few. We were asked to design materials for the 2013 Gala that would convey the excitement of the event to new audiences. This meant stepping outside of their existing visual approach to come up with something unexpected.