CNN Grill at SXSW

We were hired to develop the brand identity for CNN’s pop-up restaurant at Austin’s SXSW Festival. Our goal was to marry CNN’s brand with the SXSW identity to create an experience compelling to tech savvy attendees.

The logo served as a launching point for an expanded identity system that we applied through out the experience.

The size and scale of the signage positioned the CNN Grill as a perfect meeting point during the festival.

We developed a language that engaged a tech savvy audience.

And of course a selection of custom CNN Brews.

In 6 days, the Grill had 4500 attendees, was the 6th most mentioned brand and had the 2nd highest overall positive brand response at SXSW (source: Ad Age Digital)