CNN Grill at SXSW

We were hired to develop the brand identity for CNN’s pop-up restaurant at Austin’s SXSW Festival. Our goal was to marry CNN’s brand with the SXSW identity to create an experience compelling to tech-savvy attendees.

The logo served as a launching point for an expanded identity system that we applied throughout the experience.

The size and scale of the signage positioned the CNN Grill as a perfect meeting point during the festival.

We developed a language that engaged a tech-savvy audience.

And of course, a selection of custom CNN brews.

In six days, the Grill had 4500 attendees, was the 6th most mentioned brand and had the 2nd highest overall positive brand response at SXSW. (Source: Ad Age Digital)