The logo served as a launching point for an expanded identity system that we applied through out the experience.
The size and scale of the signage positioned the CNN Grill as a perfect meeting point during the festival.
We developed a language that engaged a tech savvy audience.
And of course a selection of custom CNN Brews.
In 6 days, the Grill had 4500 attendees, was the 6th most mentioned brand and had the 2nd highest overall positive brand response at SXSW (source: Ad Age Digital)