Go Gowanus

The Gowanus Canal runs through south Brooklyn and is bordered by a number of diverse neighborhoods. Once a busy cargo transportation hub, the canal is now recognized as a heavily polluted and unsightly body of water. We worked with the Gowanus Community Board to offer insight to the canal and its history. The goal is to help build fundraising and community clean-up efforts.

Beyond the identity, we developed the campaign Go Gowanus to promote interest and education around the neighborhood.

We developed a series of events that took place on the canal’s historic bridge.