NFL Players Event Branding

The NFL Players Association hosts a wide net of events each year to help their players get in the public eye while off the field. Whether it’s an awards show, evening gala, or “stay in school” campaign, we developed a system of medal inspired identities representing each event that felt both on brand, and personalized to the particular experience.

Each event logo expanded to a visual system that aligned with the NFL Players core brand, while also distinctively representing the appropriate type of engagement.

Beyond the logos, we created a system of icons, patterns, and typography that could easy adapt to digital applications, signage, collateral, and merchandise.

“The team at RED did a tremendous job unifying the branding for our events and programs, and coming up with a strategy that makes sense for our business. They are Fantastic Partners.”

— Keith Gordon, President, NFL Players, Inc.