Each event logo expanded to a visual system that aligned with the NFL Players core brand, while also distinctively representing the appropriate type of engagement.
Beyond the logos, we created a system of icons, patterns, and typography that could easy adapt to digital applications, signage, collateral, and merchandise.
“The team at RED did a tremendous job unifying the branding for our events and programs, and coming up with a strategy that makes sense for our business. They are fantastic partners.”
Keith Gordon, President, NFL Players, Inc.