TNT x Northside Festival

The Northside Festival is a summer event in Brooklyn that explores the future of music, innovation, and content. We partnered with Civic Entertainment Group to help TNT headline the festival and promote their summer programming.

We utilized a façade, murals, and giveaways to transform Kinfolk 90 into the TNT Backstory Studio, an idea that resonated with this creative and culturally savvy crowd.

The campaign featured a collage of artists’ posters, commissioned by TNT, to promote their summer programs.

We left no space untouched, developing murals for both the interior and exterior of the building.

The Festival included a diverse lineup of music, talks, theater, and all kinds of art – including storytelling in drag.

We gave TNT a refreshed visual brand for the event, and carried the same elements beyond the space to various giveaways and promotional materials.