TNT x Northside Festival

The Northside Festival is a summer event in Brookyn that explores the future of music, innovation, and content. We partnered with Civic Entertainment Group to help TNT headline the festival and promote their summer programming.

With this creative and culturally saavy crowd, our objective was to make the TNT brand speak their language with a facade, murals, and give-a-ways that transformed Kinfolk 90 into the TNT Backstory Studio.

The texture to the campaign was a collage of artists posters commissioned by TNT to promote their summer programs

We left no space untouched, developing murals for both the interior and exterior of the building.

The festival included a diverse line-up of talks, music, theater, art, and lets not forget storytelling in drag

Beyond the space, we carried the same visuals through to a number of give-aways and promotional material, giving TNT a refreshed logo for the season.