What We Do

RED Partners is a design and branding firm. Since 2006, we have helped companies and institutions communicate through clear, meaningful, people-focused design.

We focus on design for entertainment, sports, and the cultural arts. Our capabilities working in digital media, print, and environmental design allow us to see projects through from concept to completion. Our ability to develop strategic design and execute on time and budget is why our clients count us as trusted partners.

Our work has been featured in respected design publications and award exhibitions including The Type Directors Club Annual, The New York Times ArtsBeat, AIGA 365, Baseline Magazine, Step Inside Design, CMYK, New Masters of Poster Design by John Foster, Becoming a Graphic Designer by Steven Heller, Image of the Studio Exhibition, The Language of Graphic Design by Richard Poulin, and more.

Capabilities

Brand Audit

Brand audits offer clients a comprehensive look at their strengths, weaknesses, and positioning within their visual messaging. We’ll talk in depth about your goals, mission, and objectives. From there we help you discover what’s already working, what could work better, and define an actionable plan to help you align your brand with the way you want to be seen.

Strategy

There are many ways to approach strategy. We define it as creating meaningful design that meets and amplifies a clients mission and goals. We’ll help you create a roadmap that addresses your unique challenge in an effective and beautiful way.

Logo design

The best logos have brains and beauty. We work to create marks that are memorable, unique, and can boldly stand on their own when out in the world representing our clients. We work within a simple process and like to keep things fun. It starts with a conversation, turns into collaboration, and ends with a design you’re proud to call your own.

Visual systems

Visual systems are the many assets used to tell your story. Think of it as a library that contains various specimen that when combined create your visual identity. From brand patterns to custom illustrations, visual systems can be simple or very complex. We have loads of experience extending established brands, as well as building brand new systems from the ground up.

 

Style guides

There’s so much more to a great brand than just a logo. Style guides are specifically developed to help you keep design consistent across different platforms and mediums. From choosing or refining a color palette to finding fonts that tell your story best, we enjoy the process of helping you reign in all the moving parts so your visual identity looks like you every time, all the time.

Illustration

Did you know drawing 101 is the first course in many design programs? That’s right, you gotta crawl before you ball…or uh…we mean draw before you design. We have some in house illustration skills and also partner with a slew of talented individuals to create fresh, creative, “just what the project called for” work.

Campaigns

Need to tell a story in many different shapes and sizes? We’re pros at creating consistent, smart, and visually delightful campaigns that work across all forms of media.

Motion graphics

Here at RED we like to keep things moving. We think about motion graphics all. the. time. Whether creating short promotional videos that highlight a campaign design we’ve been working on, making short animated .gifs, or energizing logos, we greatly enjoy bringing stories to life through movement.

Digital media

Although our roots are in print, we’re well versed in what it takes to create swoon worthy digital media. From simple web ads to rich video campaigns, we partner with experts who make the magic happen.

Events

Who doesn’t love a good party? From exciting stage opening videos and oversized custom murals, to super deluxe invitations we bring the details of each event we work on to life and help our clients create memorable experiences for their audience.

Publications

We’ve worked with all sorts of clients to produce pages of all shapes and sizes. From large publishing houses to small arts organizations we love creating a good grid, selecting (or creating) sumptuous type, and letting the good times roll.

Clients

We work with a diverse group of clients big and small, happy and tall. With all partnerships, our main objective is a healthy and respectful relationship.

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  • CULTURAL ARTS
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  • American Ballet Theatre
  • Apollo Theater
  • Atlantic Theater Company
  • Binder Productions
  • Creative Goods
  • Guggenheim
  • Hamilton The Musical
  • Labyrinth Theater Company
  • Lark Theater
  • Manhattan Theater Club
  • Playwrights Horizons
  • Public Theater
  • Reprise Theatre Company
  • Smithsonian Institute
  • Steinberg Charitable Trust
  • The New Group
  • Vineyard Theater
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  • ENTERTAINMENT
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  • HBO
  • CNN
  • History Channel
  • NBC
  • NBC News
  • PBS
  • Starz
  • TNT
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  • SPORTS
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  • ESPN
  • National Football League
  • NFL Players Association
  • Nike
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  • CORPORATE
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  • Chase Community Giving
  • Civic Entertainment Group
  • Ebay
  • Emerald Exposition
  • FactSet
  • Google
  • Grey Advertising
  • Kiehl’s
  • My Ally
  • Ritchie Tye
  • Southwest Airlines
  • Wall Street Journal
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  • NON-PROFIT
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  • AIGA
  • Alliance for Downtown New York
  • Brooklyn Food Coalition
  • Candler Park Coalition
  • Gowanus Development Corp
  • Housing and Services, Inc.
  • Human Rights Watch
  • NYC Parks Department
  • PowerAlliance
  • Selini
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  • EDUCATION
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  • Brooklyn Youth Chorus
  • Laureate Education, Inc.
  • Literacy Assistance Center
  • NYCi School
  • School of Visual Arts
  • Walden University
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  • EDITORIAL
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  • Abrams
  • Allworth Press
  • Artisan Books
  • Basic Books
  • Random House