We focused the branding for Destination Unknown on the excitement and anticipation of getting ready for a big trip and decided a paper airplane best represented the feeling of taking off and exploring lands unknown or imagined.
For the event, we created a series of foldable posters. Each included fold lines and instructions on how to fold a different airplanes.
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All posters chosen for the show were for sale at the event. All funds raised through poster sales went back to the chapter to offset costs for planning future events.
As a give-away, we created a booklet showing all posters to celebrate the generosity and talent of our community.