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We launched the campaign with an invitation to an awards luncheon featuring a series of speakers who were invited to discuss their experiences with abuse.
The invitation began with the single petal, and as the invitation unfolded, so did the story about how all of the petals come together to create the Safe Horizon community. We designed the event catalog to further expand on this concept.
The event was held at the Manhattan armory, and we worked closely with the Safe Horizon team to develop various environmental components designed to help warm up the space.