Fall Fest 2016

For 16 years, Atlanta’s Candler Park has hosted its annual Fall Festival featuring local music, art, and food. In 2016, they added hot-air balloon rides to the event. Developing on the identity, we thought it would be fun to reference the euphoric feeling you’d get while floating high in the air, above the crowd.

The visual system needed to work in a wide variety of applications and offer a fun energetic vibe. We developed a system of shapes and a custom font that could be applied to just about anything that came our way.