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The simple Here for Good icon represents a point on the map. With Laureate’s institutions reaching all corners of the world, this identity system brought all 70 locations together for a unified message of social responsibility.
We developed a wide range of event graphics and collateral for the annual summit in Orlando, FL, where the new identity system was unveiled.
As part of the brand initiative, we designed a publication and a video, highlighting stories and statistics from select Laureate students based on their contributions to the surrounding communities.
Laureate’s annual summit ended outside the conference center, where the attendees participated in a series of community cleanup activities. Here for Good continues to be a key initiative throughout Laureate’s network of schools