

The specific challenge with Nike was that we needed to produce the statistics on aluminum bats (previous exploration had been with wood).

We developed a series of five bats. Each player and team needed to be part of the Nike family.



The display was a ‘hit’ for Nike, returning to the College World Series the following year.


The bats received numerous design awards, including the Type Directors Club Annual and were honored with a judge’s choice award. They also appeared in Print magazine, and CMYK.