Nike Stat Bats

We’re big fans of sports and design, and often dream up ideas of how to combine the two. We came up with the concept of putting statistics on baseball bats because we loved the idea of using the equipment to tell a story and make this information more accessible and interesting for people who either liked sports already, or wanted to learn more.

Nike was interested in our prototypes, and asked us to develop a set of stat bats for their Fieldhouse retail space at the College World Series in Omaha.

The specific challenge with Nike was that we needed to produce the statistics on aluminum bats (previous exploration had been with wood).

We developed a series of five bats. Each player and team needed to be part of the Nike family.

The display was a ‘hit’ for Nike, returning to the College World Series the following year.

The bats received numerous design awards, including the Type Directors Club Annual and were honored with a judge’s choice award. They also appeared in Print magazine, and CMYK.