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The specific challenge with Nike was that we needed to produce the statistics on aluminum bats (previous exploration had been with wood).
We developed a series of five bats. Each player and team needed to be part of the Nike family.
The display was a ‘hit’ for Nike, returning to the College World Series the following year.
The bats received numerous design awards, including the Type Directors Club Annual and were honored with a judge’s choice award. They also appeared in Print magazine, and CMYK.