TNT x Northside Festival

The Northside Festival is a summer event in the heart of Williamsburg, Brooklyn that explores the future of music, innovation, and content. We partnered with Civic Entertainment Group to help TNT headline the festival and promote their summer programming.

We utilized a façade, murals, and giveaways to transform cafe and bar Kinfolk 90 into the TNT Backstory Studio —  an intimate and cool setting spotlighting unconventional storytellers across performance, art, fashion, food and music.

The campaign featured a collage of artists’ posters, commissioned by TNT, to promote their summer programs.

We left no space untouched, developing murals for both the interior and exterior of the building.

The Festival included a diverse lineup of music, talks, theater, and all kinds of art – including storytelling in drag.

We gave TNT a refreshed visual brand for the event, and carried the same elements beyond the space to various giveaways and promotional materials.

Totaling 27 themed events over 4 days, the project earned over 32 million media impressions.